{"title":"Premium Tee Collection","description":"\u0026lt;p\u0026gt;Built for those who never quit. Every shirt in this collection carries a message earned through discipline, sacrifice, and the refusal to stay down. Premium cotton. Built Not Given. EST. 2026.\u0026lt;\/p\u0026gt;","products":[{"product_id":"the-original-built-not-given-signature-tee","title":"The Original — Built Not Given Signature Tee","description":"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;This is where it started.\u0026lt;\/strong\u0026gt;\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;The Original Built Not Given tee is more than a shirt. It's a declaration. Front: the BNG signature crest. Back: the full Built Not Given statement in electric blue — because everything you have was built through sacrifice, not handed to you.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;Lost the job. Lost the money. Lost the relationship. \u0026lt;strong\u0026gt;Never lost the fight.\u0026lt;\/strong\u0026gt;\u0026lt;\/p\u0026gt;\u0026lt;ul\u0026gt;\u0026lt;li\u0026gt;Premium heavyweight cotton\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Color: Black\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Front chest BNG crest print\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Full back graphic\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Built Not Given EST. 2026\u0026lt;\/li\u0026gt;\u0026lt;\/ul\u0026gt;\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Built for those who never quit.\u0026lt;\/em\u0026gt;\u0026lt;\/p\u0026gt;","brand":"Built Not Given","offers":[{"title":"S","offer_id":48315982348533,"sku":"BNG-TEE-OG-S","price":39.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":48315982381301,"sku":"BNG-TEE-OG-M","price":39.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":48315982414069,"sku":"BNG-TEE-OG-L","price":39.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":48315982446837,"sku":"BNG-TEE-OG-XL","price":39.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":48315982479605,"sku":"BNG-TEE-OG-2XL","price":41.99,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":48315982512373,"sku":"BNG-TEE-OG-3XL","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0808\/2014\/2325\/files\/IMG-9393.png?v=1782358258"},{"product_id":"the-comeback-lost-everything-quit-nothing-tee","title":"The Comeback — Lost Everything. Quit Nothing. Tee","description":"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;The comeback is always stronger than the setback.\u0026lt;\/strong\u0026gt;\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;Front: the BNG lion crest. Back: two words that hit different when you've been through it — \u0026lt;strong\u0026gt;LOST EVERYTHING. QUIT NOTHING.\u0026lt;\/strong\u0026gt;\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;This isn't motivational fluff. This is the shirt you wear when you've actually been in the fire and walked out the other side.\u0026lt;\/p\u0026gt;\u0026lt;ul\u0026gt;\u0026lt;li\u0026gt;Premium heavyweight cotton\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Color: Black\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Front chest BNG lion print\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Full back graphic: Lost Everything. Quit Nothing.\u0026lt;\/li\u0026gt;\u0026lt;\/ul\u0026gt;\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Built for those who never quit.\u0026lt;\/em\u0026gt;\u0026lt;\/p\u0026gt;","brand":"Built Not Given","offers":[{"title":"S","offer_id":48315982545141,"sku":"BNG-TEE-CB-S","price":39.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":48315982577909,"sku":"BNG-TEE-CB-M","price":39.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":48315982610677,"sku":"BNG-TEE-CB-L","price":39.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":48315982643445,"sku":"BNG-TEE-CB-XL","price":39.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":48315982676213,"sku":"BNG-TEE-CB-2XL","price":41.99,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":48315982708981,"sku":"BNG-TEE-CB-3XL","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0808\/2014\/2325\/files\/0488C248-5FAA-4005-90E1-982F06A62824.png?v=1782359225"},{"product_id":"the-sheepdog-the-wolf-fears-the-sheepdog-tee","title":"The Sheepdog — The Wolf Fears The Sheepdog Tee","description":"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;The sheep fear the wolf. The wolf fears the sheepdog.\u0026lt;\/strong\u0026gt;\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;This one is for the protectors. The ones who run toward what everyone else runs from. Front: Sheepdog flag. Back: the wolf that keeps other wolves up at night.\u0026lt;\/p\u0026gt;\u0026lt;ul\u0026gt;\u0026lt;li\u0026gt;Premium heavyweight cotton\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Color: Black\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Front: Sheepdog Thin Blue Line flag\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Back: The Sheep Fear The Wolf. The Wolf Fears The Sheepdog.\u0026lt;\/li\u0026gt;\u0026lt;\/ul\u0026gt;\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Built for those who protect and never quit.\u0026lt;\/em\u0026gt;\u0026lt;\/p\u0026gt;","brand":"Built Not Given","offers":[{"title":"S","offer_id":48315982840053,"sku":"BNG-TEE-SD-S","price":39.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":48315982872821,"sku":"BNG-TEE-SD-M","price":39.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":48315982905589,"sku":"BNG-TEE-SD-L","price":39.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":48315982938357,"sku":"BNG-TEE-SD-XL","price":39.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":48315982971125,"sku":"BNG-TEE-SD-2XL","price":41.99,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":48315983003893,"sku":"BNG-TEE-SD-3XL","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0808\/2014\/2325\/files\/67A4AFFA-1DF4-49F3-B086-BA37D85F8FE3.jpg?v=1782359455"},{"product_id":"still-standing-im-still-here-tee","title":"Still Standing — I'm Still Here Tee","description":"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Cancer didn't win. Divorce didn't win. Failure didn't win. I'm still here.\u0026lt;\/strong\u0026gt;\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;For everyone who has taken hits that should have ended them — and didn't. This tee lists the things that tried to take you out. None of them won.\u0026lt;\/p\u0026gt;\u0026lt;ul\u0026gt;\u0026lt;li\u0026gt;Premium heavyweight cotton\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Color: Black\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Front: Lightning bolt BNG crest\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Back: I'm Still Here.\u0026lt;\/li\u0026gt;\u0026lt;\/ul\u0026gt;\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Built for those who never quit.\u0026lt;\/em\u0026gt;\u0026lt;\/p\u0026gt;","brand":"Built Not Given","offers":[{"title":"S","offer_id":48315983036661,"sku":"BNG-TEE-SS-S","price":39.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":48315983069429,"sku":"BNG-TEE-SS-M","price":39.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":48315983102197,"sku":"BNG-TEE-SS-L","price":39.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":48315983134965,"sku":"BNG-TEE-SS-XL","price":39.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":48315983167733,"sku":"BNG-TEE-SS-2XL","price":41.99,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":48315983200501,"sku":"BNG-TEE-SS-3XL","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0808\/2014\/2325\/files\/AAC2FE45-7021-4838-99C2-39E5CF2057B1.png?v=1782359729"},{"product_id":"discipline-nobody-is-coming-build-yourself-tee","title":"Discipline — Nobody Is Coming. 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Patience is all it takes.\u0026lt;\/strong\u0026gt;\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;Some people wear a mask. Some wear sheep's clothing. But the wolf always reveals itself — and the patient ones are always ready when it does.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;Front: Electric blue Built Not Given text on left chest. 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